As we head into fall and go back to school, it’s more important than ever to carry on with healthy hydration habits from the long, hot days of summer. The human body is made up of 50 percent water, in order to achieve peak hydration needs, kids (ages 4 to 8) require five cups of water per day and kids (ages 8 plus) require 7 to 8 cups per day.
“Unfortunately water is not the most tasty or easy to drink liquid so often we substitute it with other things such as milk, sports drinks, OJ or fruit concentrates,” says James Mayo, Co-Founder and CEO of SOS Hydration. “These substitutions offer some hydration benefits, but also come with excessive amounts of sugar and high calories that kids don’t need. Just take a peek at the nutrition panels the next time you reach for one of these beverages. Many of these drinks disguise their contents on the front by clever marketing or small pack sizes but look at the truth panel on the side to see the amount of calories and also in many cases the amount of artificial ingredients. A carton of OJ or Apple juice can have 100 calories and a fruit concentrate pouch can have 60 with some cartons that call themselves honest still having a heaping of 40 calories and excessive sugar.”
The next option for hydration you might consider are the water enhancing powders. Many of these products tout ultra hydration but, again, one would be wise to visit the nutrition panels first as they are often are loaded with artificial ingredients. “Some electrolyte drink options for kids on the marketplace lead people astray with their ‘organic’ ingredients or ‘physician recommended’ but be wary of sugar, which is not the ideal product for kid’s hydration,” James warns.
This truth led SOS Hydration to launch a healthier choice for kids’ hydration: SOS Kids, featuring PAW Patrol. SOS Kids, now available at Walmart in-store and online, was specially-formulated for daily hydration by SOS Hydration Co-Founder and board certified Internal Medicine physician Dr. Blanca Lizaola-Mayo to help keep children optimally hydrated, and actually avoid becoming dehydrated in the first place—a condition that compromises the body and mind in a variety of ways. SOS Kids has only three grams of sugar in a 12-ounce serving; is boosted with Vitamins A and C, minerals Zinc and Magnesium; and contains no artificial additives—all designed to keep kids ahead of their hydration needs so they can perform better and get more from their days.
This launch coincides with SOS Hydration’s first annual “National Family Hydration Awareness Month” initiative this September, during which the public is invited to visit www.SOSKidsHydration.com and learn about the physical, cognitive and emotional benefits of pre-hydrating to avoid becoming dehydrated. Ultimately, SOS encourages families to “follow the science” when it comes to choosing a hydration drink for their children, and also themselves, as families that hydrate together are sure to have more sustained fun for together. Sounds PAWsome to me!
Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all B2B and B2C categories. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder, Executive Editor and Producer of “The Luxe List” as well as Host of both the “Savvy Living” lifestyle and travel and “Savvy Ventures” business TV shows. As a prolific business and consumer trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme—also delving into the minds behind the brands. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. Connect with her at www.TheLuxeList.com and www.SavvyLiving.tv / Instagram www.Instagram.com/LuxeListReports / Twitter www.Twitter.com/LuxeListReports / Facebook www.Facebook.com/LuxeListReports / LinkedIN www.LinkedIn.com/in/MerileeKern.
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